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Rock Valley Services
About Us

Residential HVAC Experts In Southern Wisconsin

Photo of Josh (owner) Carla (owner) Zack (owners son) Amber (owners daughter)

(Back Row: Carla and Josh, Front Row: Zack and Amber)

Local & Family Owned Since 2003

Rock Valley Services wasn’t always “Rock Valley Services”. It started as Rock Valley HVAC and was established in 2003 by Josh and Carla, a local family-driven company. Originating with a modest team, including their two kids, Zack and Amber.

Rock Valley Services: Core Values


We prioritize honesty, transparency, and ethical behavior in all of our interactions, both within the company and with our clients and partners.


We take responsibility for our actions and their outcomes and are committed to learning from our mistakes and continuously improving.


We are committed to delivering high-quality products and services that meet or exceed our client's expectations.


We believe that collaboration, communication, and mutual respect are essential for achieving our goals as a company.


We constantly strive to find new and better ways to solve problems, improve our processes, and create value for our clients.


We treat our colleagues, clients, partners, and community members with respect, dignity, and fairness.


We put our clients' needs first, and are dedicated to providing exceptional service and support.


We believe that growth and development are essential for success, and are committed to learning, adapting, and embracing change.

About The Owners

Josh's profile

About Josh

Josh has been in the HVAC/Mechanical field since 1994. He completed a four-year apprenticeship and earned a Journeyman’s card in HVAC/Pipefitting.

Josh has worked mostly in southern Wisconsin, but also spent six years overseas working on government contracts for the U.S. military and State Department. He has worked the smallest of jobs, all the way up to managing the mechanical side of $130+ million projects for Embassy/Consulate contracts.

Josh takes pride in being able to surpass his customers’ expectations. Whether it is a residential furnace replacement, large industrial project, or multi-million dollar complex, he enjoys his work and strives to do the best possible job. It is always his goal to exceed the expectations of those that hire him for his HVAC expertise.

Our service area includes all of southern Wisconsin, including Janesville, BeloitMiltonEvansville, Edgerton, Footville, OrfordvilleClinton and the surrounding area.

Picture of Josh the owner
Picture of Carla the owner

Carla's profile

About Carla

Carla is a graduate of the University of Wisconsin-Whitewater with a Bachelor’s degree in Business Finance. She graduated with honors in just 3.5 years!

She has more than 17 years of business experience. Prior to coming to work full-time at Rock Valley Services, she handled finances, payroll, quality control, employee relations, insurance and general day-to-day administrative tasks for a couple of great local companies.

Growth & Milestones

Witnessing growth in 2014, we secured our first office and shop space at 928 Todd Dr Ste. 6. Accompanied by a revamped logo, this era marked the addition of our first service van. By 2018 Zack had started helping his dad during school breaks.

Rock Valley Services old work van with old red and blue logo.
Rock Valley Services Company photo of Gordon, Chad, Josh, and Zack infront of second work vans and old logo

Team Expansion (2018-2020):

The business continued to grow as in 2018 we revamped the logo. In March 2020, Chad joined as our first service tech. Zack also graduated high school in June 2020, enrolled in an apprenticeship through ABC, and is studying at MATC. The team expanded further in August 2020 with the addition of Gordon as an installer and boiler expert. 

Recent Developments

In January 2022 we welcomed Sara as our Customer Service Representative. Meanwhile, Amber, the daughter of Josh and Carla, graduated high school in June 2022. She swiftly immersed herself in the business as the marketing manager, completing an accelerated digital marketing boot camp through UW Madison and earning certification in April 2023.

Rock Valley Services heating and air conditioning in front of an apartment complex

As your HVAC specialists, with over 30 years of HVAC experience, in southern Wisconsin since 2003, Rock Valley Services pledges top-tier solutions in repair, maintenance, replacement, and installation. Our local family-run business extends to upfront pricing, knowledgeable technicians, and an unwavering commitment to customer satisfaction. We guarantee your comfort, no matter the system or location.

Rock Valley Services Team

Picture of Josh the owner


Owner & HVAC Expert

With over 30 years of HVAC experience, Josh is the visionary founder of Rock Valley Services. A seasoned professional in the field, he takes pride in surpassing customer expectations. Beyond the mechanical world, Josh enjoys unwinding on the golf course and cherishing moments with his family.

Picture of chad our service technician


Service Technician

As our dedicated Service Technician, Chad tackles every service call with precision and expertise. An avid Seattle Seahawks fan, he brings enthusiasm and commitment to every task, ensuring our customers receive top-notch service.

Picture of gordon our lead installer


Boiler Expert & Lead Equipment Installer

Gordon, our resident Boiler Expert and Lead Equipment Installer with over 30+ years of experience adds a wealth of knowledge to Rock Valley Services. Whether perfecting duct cleanings or golfing in his downtime, Gordon’s expertise is important to our team.

Picture of Zack our apprentice


HVAC Apprentice

As a dedicated HVAC apprentice for almost four years, Zack plays a pivotal role in installations, duct cleanings, and service work at Rock Valley Services. When away from the tools, he finds enjoyment in working out, disc golfing, hitting the golf course with his dad, and the occasional video game session.

Picture of Carla the owner


Owner & Business Manager

Bringing over 30 years of business management expertise, Carla is the driving force behind Rock Valley Services. Her proficiency in handling finances, quality control, and employee relations ensures the smooth functioning of the company. When not immersed in business matters, Carla finds joy in family time and outdoor pursuits.

Picture of sara our CRM


Customer Service Representative (CSR) and Office Manager

The friendly voice behind the phone, Sara serves as our Customer Service Representative and Office Manager. Outside the office, she finds joy in spending time with family and her dogs, embodying the warm and welcoming spirit of Rock Valley Services.

Rock Valley services heating and air conditioning marketer Amber


Marketing Manager

Leading the marketing efforts at Rock Valley Services, Amber is the creative force behind our brand. Beyond the office, she revels in family time, outdoor activities, and pursues her interests in working out, drawing, photography, and playtime with her beloved puppies.

Reasons to Choose Us

Why Choose Us

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